The Product Description Problem
If you're managing an ecommerce catalogue with hundreds or thousands of SKUs, you know the pain. Every product needs a compelling description that's accurate, on-brand, SEO-optimised, and unique enough to avoid duplicate content penalties.
Most teams end up with one of two problems: either descriptions are rushed and generic, or they consume enormous amounts of copywriting time that could be spent on higher-value work.
The Solution: AI-Assisted Generation
Modern AI language models like Claude can generate high-quality product descriptions in seconds — but only if you set them up correctly. The key is building a system that maintains your brand voice while scaling output.
What You'll Need
- A Google Sheet with your product data
- Access to Claude API (or use the web interface for smaller volumes)
- Google Apps Script for automation
- 30 minutes to set up
Step 1: Structure Your Product Data
Start with a Google Sheet containing your product information. A